Fender's story begins in 1938, when Leo Fender opened a small business called Fender's Radio Service. As an electronics engineer, he worked on amplifiers, radios, and record players, soon developing a fascination with the gear used by musicians.
Back then, amplified guitars were far from mainstream. Leo’s curiosity led him to experiment with lap steel guitars and amplifiers, forming Fender Electric Instrument Company in 1946.
In 1950, Leo introduced the Broadcaster - later renamed the Telecaster - the first solid body electric guitar of its kind. It stood apart with its bolt-on neck, solid body, and a modern build unlike anything from the era.
By 1954, the Stratocaster was born. With sleek contours, a bold look, and player-focused innovations, it quickly became a landmark instrument in popular music.
Through the 1960s, Fender guitars appeared on stages and TV screens worldwide. Icons like George Harrison sought out Stratocasters, integrating them into music history.
Sale to CBS Corp
In 1965, Fender was sold to CBS. While early changes were subtle, many argue that product quality began to decline through the 70s as mass production took hold.
By the end of the 70s, things had deteriorated. The once-revolutionary Strat had become heavy, overbuilt, and lifeless. Meanwhile, Japanese copies were gaining traction for outperforming the originals.
New beginnings
By 1985, Fender had split from CBS. A new factory in Corona, California marked a fresh start. By 1986, Fender was releasing new American-made guitars with dramatically improved quality.
The American Standards
Modern designs, better components, and smart updates made these guitars ideal for contemporary players.
Fender quickly built up a fresh catalogue. Signature models for players like Yngwie Malmsteen, Jeff Beck, and Eric Clapton arrived. High-end versions like the Strat Plus Deluxe and Strat Ultra pushed the brand into new territory.
Though the 90s embraced high-tech tones and modern rigs, Fender continued to evolve, responding to both trends and tradition.
Modern Evolution
In 2016, Fender replaced the American Standard line with the American Professional Series. Today, the catalogue includes everything from vintage reissues to cutting-edge models built for today’s players.
Fender’s place in history is secure. From a small radio repair shop to one of the most iconic brands in music, Leo’s legacy lives on in every note played.